Wondering what SEO copywriting is — and if it’s important for your site?
SEO copywriting is a specialized form of online writing that:
- Contains keyphrases — words your target reader types into a search box to find the information she wants.
- Helps online content rank higher in search results (such as Google.)
- Drives qualified traffic.
SEO copywriting is quality writing. Period. The keyphrases shouldn’t make the writing hard-to-read, sound repetitive, or lose its conversion focus.